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Insurance agents, agency owners, and partners, lend me your ears.
For I come to bury internet marketers, not to praise them.
The evil that insurance marketers do destroys agency websites for years to come.
The good they do, often amounts to none.
If your unlicensed content writer writes for any other industry, RUN insurance agents RUN!

So let it be with my web developer, your SEO person, and all marketing SEO services.
A web developer hath told you, he has an ambition plan for your site:
He says page one is so, it will be an easy fight.
On the dotted line you signed with initials on pages one two and three
Since you have money, you can be like David Berry!

The developer says, David’s a noble man with little or means,
It’s either time or money, you shall crush him indeed!
Now I sit beside you at your website’s funeral,
crying, your site is like an ostrich’s head in the sand.
David, what shall I do for my site is still on page ten?

Now after thousands of dollars to my designers again and again,
So much I’ve invested, I do not know where to begin.
For great bounty I paid, watched my developer’s coffers fill;
I spent so much money; it makes my pocket book ill.
This Google thing is a moving target what makes my site so inept.
I say, your technology is noble, but poor behavior you kept.

Continuously I say, your developer I know he is an ambitious man
As Google evolves, your site will still sink like quick sand.
The moneys you invest will keep your head in your hands.
You failed to understand my strategy, behavior and techniques.
While you spend money, I write post, week after week.

While your money and means, posts temporary gains,
My strategy and behavior remains the same.
I listen to my clients, writing blog posts again and again.

You fail to realize e-commerce and insurance are day and night.
Spamming the web with auto insurance backlinks is an uphill fight.
What difference I see in the performance of your website
O judge me not, for Texas Insurance Pro has yet begun to fight.

So as Google Zebra comes out, and further sinks your website
our hearts are in the coffin, along with your website
Spend money foolishly, Ignore my behavior, as I continue to write.
And as I write, one secret you know.
Until the next time, when we talk of video.

Author:  David Berry

We get inspiration from strange places.  I apologize to my muses, William Shakespeare and Theodor Geisel. Little did they realize that their works would be used in a blog post about insurance marketing.   Did you like my content?  Please share this post and discuss with your fellow insurance agent and internet marketers.